Typical influencer rates: Instagram nano $10–$100+ per post, micro $100–$500+, macro $5,000–$10,000+, mega $10,000+; TikTok nano $50–$200 per video up to mega $5,000–$50,000+
Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Micro-influencers charge $100–$500 per post"
- True origin
- Influencer Marketing Hub — Influencer Rates: How Much Do Influencers Really Cost? (2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Rate guide as published Oct. 2026
- Last checked
- What the source says
Instagram Nano Under 10,000 $10–$100+ per post Instagram Micro 10,000 - 100,000 $100–$500+ per post Instagram Macro 100,000 - 1,000,000 $5,000–$10,000+ per post Instagram Mega 1,000,000+ $10,000+ per post
- Method & sample
- Editorial rate ranges compiled by an influencer-marketing publisher; no sample size or survey method is given. YouTube ranges: nano $20–$200+, micro $200–$1,000+, macro $10,000–$20,000+, mega $20,000–$50,000+ per sponsored video.
- Drift between quote and source
- These are rough industry ranges, not measured averages; rates vary by niche, usage rights and exclusivity
- Interest
- The publisher sells influencer-marketing software and agency referrals.
Safe rephrasing
Influencer Marketing Hub's 2026 rate guide gives rough ranges, for example $100–$500+ per Instagram post for micro-influencers (10k–100k followers); treat them as ballpark estimates, not measured averages.
Sources we opened
Machine-readable: /api/claims/influencer-rates-by-tier-instagram-tiktok-youtube-2026.json · Last checked 2026-10-16