{
  "schema_version": "1.1",
  "id": "influencer-rates-by-tier-instagram-tiktok-youtube-2026",
  "slug": "influencer-rates-by-tier-instagram-tiktok-youtube-2026",
  "url": "https://groundedkit.com/claims/influencer-rates-by-tier-instagram-tiktok-youtube-2026/",
  "api_url": "https://groundedkit.com/api/claims/influencer-rates-by-tier-instagram-tiktok-youtube-2026.json",
  "claim": "Typical influencer rates: Instagram nano $10–$100+ per post, micro $100–$500+, macro $5,000–$10,000+, mega $10,000+; TikTok nano $50–$200 per video up to mega $5,000–$50,000+",
  "commonly_cited_as": "\"Micro-influencers charge $100–$500 per post\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Influencer Marketing Hub",
    "title": "Influencer Rates: How Much Do Influencers Really Cost? (2026)",
    "year": "2026"
  },
  "quote": "Instagram Nano Under 10,000 $10–$100+ per post Instagram Micro 10,000 - 100,000 $100–$500+ per post Instagram Macro 100,000 - 1,000,000 $5,000–$10,000+ per post Instagram Mega 1,000,000+ $10,000+ per post",
  "method": "Editorial rate ranges compiled by an influencer-marketing publisher; no sample size or survey method is given. YouTube ranges: nano $20–$200+, micro $200–$1,000+, macro $10,000–$20,000+, mega $20,000–$50,000+ per sponsored video.",
  "drift": [
    "These are rough industry ranges, not measured averages; rates vary by niche, usage rights and exclusivity"
  ],
  "interest": "The publisher sells influencer-marketing software and agency referrals.",
  "safe_rephrasing": "Influencer Marketing Hub's 2026 rate guide gives rough ranges, for example $100–$500+ per Instagram post for micro-influencers (10k–100k followers); treat them as ballpark estimates, not measured averages.",
  "sources": [
    {
      "title": "Influencer Marketing Hub — Influencer rates",
      "url": "https://influencermarketinghub.com/influencer-rates/",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Rate guide as published Oct. 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}