Google Universal Analytics was shut down; from the week of July 1, 2024 its data and interface are no longer accessible
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Can I still access Universal Analytics data?"
- True origin
- Google Analytics Help — [UA→GA4] Google Analytics 4 has replaced Universal Analytics (last updated July 16, 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2024
- Data as of
- Help page last updated July 16, 2025
- Last checked
- What the source says
Starting the week of July 1, 2024: You will not have access to any current or historical Universal Analytics data and most users will lose access to the interface and the API on this date.
- Method & sample
- Official Google documentation.
- Drift between quote and source
- None
- Interest
- Google operates Google Analytics.
Safe rephrasing
Google Analytics 4 has replaced Universal Analytics; from the week of July 1, 2024, UA data, interface and API access were turned off.
Sources we opened
Machine-readable: /api/claims/universal-analytics-shut-down-july-2024.json · Last checked 2026-10-16