72% of customers say it's important to know if they're communicating with an AI agent
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Most customers want AI disclosure"
- True origin
- Salesforce — State of the Connected Customer (latest edition)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- Salesforce survey, latest edition as published Oct. 2026
- Last checked
- What the source says
72% of customers say it's important to know if they're communicating with an AI agent.
- Method & sample
- Global online survey of consumers and business buyers run for Salesforce; sample size not stated on the page. The same page says 64% believe companies are reckless with customer data.
- Drift between quote and source
- Scope: global sample
- Interest
- Salesforce sells AI agent products (Agentforce).
Safe rephrasing
In Salesforce's State of the Connected Customer survey, 72% of customers said it's important to know when they're talking to an AI agent.
Sources we opened
Machine-readable: /api/claims/salesforce-72-percent-want-to-know-if-ai-agent.json · Last checked 2026-10-16