87% of marketers expect to increase influencer marketing budgets in 2026 (Influencer Marketing Hub)
Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Most brands are increasing influencer budgets"
- True origin
- Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Survey for the 2026 report
- Last checked
- What the source says
Across respondents to this question about influencer marketing budget allocation in 2026, 87.49% expect their influencer marketing budget to increase, while only 5.55% expect a decrease.
- Method & sample
- Opt-in online survey of 600+ respondents; percentages are among those who answered each question; planned behaviour, not actual spend.
- Drift between quote and source
- Type: intentions, not measured budgets
- Sample: self-selected; publisher reviews influencer platforms
- Interest
- Influencer Marketing Hub earns from influencer-platform reviews and advertising.
Safe rephrasing
In Influencer Marketing Hub's 2026 opt-in survey (600+ respondents), 87% of those answering said they expect their influencer budget to rise in 2026.
Sources we opened
Machine-readable: /api/claims/87-percent-brands-increase-influencer-budgets-2026-imh.json · Last checked 2026-10-16