{
  "schema_version": "1.1",
  "id": "zendesk-half-switch-after-one-bad-experience",
  "slug": "zendesk-half-switch-after-one-bad-experience",
  "url": "https://groundedkit.com/claims/zendesk-half-switch-after-one-bad-experience/",
  "api_url": "https://groundedkit.com/api/claims/zendesk-half-switch-after-one-bad-experience.json",
  "claim": "More than half of customers will switch to a competitor after just one bad experience",
  "commonly_cited_as": "\"50% of customers switch after one bad experience\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Zendesk",
    "title": "Customer service statistics (Zendesk blog)",
    "year": "2025"
  },
  "quote": "Per Zendesk Benchmark data, 73 percent of consumers will switch to a competitor after multiple bad experiences, and more than 50 percent will switch after only one bad experience.",
  "method": "Zendesk cites its own 'Benchmark data'; the blog gives no survey year, sample or question wording.",
  "drift": [
    "Stated intention, not measured switching behavior",
    "No method published on the page"
  ],
  "interest": "Zendesk sells customer service software.",
  "safe_rephrasing": "Zendesk says its benchmark data show more than half of consumers would switch after one bad experience (73% after several); it is a stated intention from a vendor, without a published method.",
  "sources": [
    {
      "title": "Zendesk — Customer service statistics",
      "url": "https://www.zendesk.com/blog/customer-service-statistics/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Zendesk blog as checked Oct. 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}