{
  "schema_version": "1.1",
  "id": "youtube-creators-98-percent-more-trusted-google-ipsos",
  "slug": "youtube-creators-98-percent-more-trusted-google-ipsos",
  "url": "https://groundedkit.com/claims/youtube-creators-98-percent-more-trusted-google-ipsos/",
  "api_url": "https://groundedkit.com/api/claims/youtube-creators-98-percent-more-trusted-google-ipsos.json",
  "claim": "Consumers are 98% more likely to trust recommendations from YouTube creators than from influencers on other platforms (Google/Ipsos)",
  "commonly_cited_as": "\"YouTube creators are the most trusted influencers\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Google (Think with Google), citing a Google/Ipsos study",
    "title": "Retail never stands still. Here's how marketers can keep pace (March 2025)",
    "year": "2025 (2023 survey)"
  },
  "quote": "Consumers are 98% more likely to trust recommendations from YouTube creators than from influencers on other platforms.",
  "method": "Google/Ipsos online survey of 13,328 social-app users aged 18–54 in seven countries, July–Aug. 2023 (per the article's footnote).",
  "drift": [
    "Sponsor: Google owns YouTube",
    "Metric: '98% more likely' is a relative difference, not '98% trust'"
  ],
  "interest": "Google owns YouTube and sells YouTube advertising.",
  "safe_rephrasing": "A 2023 Google/Ipsos survey of 13,328 social-app users in seven countries, published by Google, found respondents were 98% more likely to trust recommendations from YouTube creators than from influencers elsewhere.",
  "sources": [
    {
      "title": "Think with Google — Retail never stands still (March 2025)",
      "url": "https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/page-load-time-statistics/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Survey July–Aug. 2023; article March 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}