{
  "schema_version": "1.1",
  "id": "video-landing-page-80-percent-conversions",
  "slug": "video-landing-page-80-percent-conversions",
  "url": "https://groundedkit.com/claims/video-landing-page-80-percent-conversions/",
  "api_url": "https://groundedkit.com/api/claims/video-landing-page-80-percent-conversions.json",
  "claim": "Video on a landing page increases conversions by 80%",
  "commonly_cited_as": "\"Adding video to a landing page increases conversion by 80%\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Attributed to an EyeView case study; no data published",
    "title": "No study found",
    "year": "c. 2013"
  },
  "quote": "Videos do not boost your landing page conversion rates—and in some cases, might even harm them.",
  "method": "No published method for the 80% figure; Unbounce's own analysis of its landing-page data contradicts the blanket claim.",
  "drift": [
    "Scope: one vendor case study turned into a universal rule"
  ],
  "interest": "EyeView sold video ads.",
  "safe_rephrasing": "Don't cite 80%. Unbounce's analysis of its landing-page data found video did not raise conversion rates on average.",
  "sources": [
    {
      "title": "Unbounce: Video on landing pages (analysis)",
      "url": "https://unbounce.com/landing-pages/video-on-landing-pages-means-more-conversions-right-wrong-heres-why/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "c. 2013",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}