{
  "schema_version": "1.1",
  "id": "rival-iq-engagement-fell-every-platform-x-48-percent",
  "slug": "rival-iq-engagement-fell-every-platform-x-48-percent",
  "url": "https://groundedkit.com/claims/rival-iq-engagement-fell-every-platform-x-48-percent/",
  "api_url": "https://groundedkit.com/api/claims/rival-iq-engagement-fell-every-platform-x-48-percent.json",
  "claim": "Brand engagement rates fell on every major platform, with X down 48% (Rival IQ benchmark report)",
  "commonly_cited_as": "\"social media engagement is declining\" / \"X engagement dropped by half\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Rival IQ",
    "title": "Social Media Industry Benchmark Report",
    "year": "2025"
  },
  "quote": "Every platform saw engagement rates fall—Facebook dropped 36%, Instagram 16%, TikTok 34%, but X took the biggest hit at 48%.",
  "method": "Median engagement of brand accounts across 14 industries on Facebook, Instagram, TikTok and X, compared year over year.",
  "drift": [
    "Unit: relative change in median engagement rate, not share of users",
    "Scope: brand accounts in Rival IQ's industry sample"
  ],
  "interest": "Rival IQ sells social media analytics software.",
  "safe_rephrasing": "Rival IQ's benchmark of brand accounts found median engagement rates fell year over year on every platform: Facebook -36%, Instagram -16%, TikTok -34%, X -48%.",
  "sources": [
    {
      "title": "Rival IQ — Social Media Industry Benchmark Report",
      "url": "https://www.rivaliq.com/blog/social-media-industry-benchmark-report/",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "2025 edition (brand posts, year over year)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}