{
  "schema_version": "1.1",
  "id": "pew-ai-summary-links-clicked-1-percent",
  "slug": "pew-ai-summary-links-clicked-1-percent",
  "url": "https://groundedkit.com/claims/pew-ai-summary-links-clicked-1-percent/",
  "api_url": "https://groundedkit.com/api/claims/pew-ai-summary-links-clicked-1-percent.json",
  "claim": "Google users clicked a link inside an AI summary on just 1% of visits; 18% of searches showed one (Pew, March 2025 data)",
  "commonly_cited_as": "\"Almost nobody clicks the links in AI Overviews\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Pew Research Center",
    "title": "Google users are less likely to click on links when an AI summary appears in the results (July 22, 2025)",
    "year": "2025"
  },
  "quote": "Google users who encountered an AI summary also rarely clicked on a link in the summary itself. This occurred in just 1% of all visits to pages with such a summary. ... Some 18% of all the Google searches in our study generated an AI summary as part of the search results.",
  "method": "Analysis of the web browsing data of 900 U.S. adults in KnowledgePanel Digital, who agreed to install an app that tracks their browsing, during March 2025.",
  "drift": [
    "Scope: one month of U.S. desktop and mobile browsing, before AI Mode launched widely"
  ],
  "interest": "n/a (nonpartisan research center funded mainly by The Pew Charitable Trusts).",
  "safe_rephrasing": "Pew's analysis of March 2025 browsing data found 18% of Google searches showed an AI summary, and users clicked a link inside the summary on only 1% of those visits.",
  "sources": [
    {
      "title": "Pew Research Center — Google users and AI summaries (2025)",
      "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Browsing data from March 2025; published July 22, 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}