{
  "schema_version": "1.1",
  "id": "hubspot-80-percent-marketers-use-ai-content-creation-2026",
  "slug": "hubspot-80-percent-marketers-use-ai-content-creation-2026",
  "url": "https://groundedkit.com/claims/hubspot-80-percent-marketers-use-ai-content-creation-2026/",
  "api_url": "https://groundedkit.com/api/claims/hubspot-80-percent-marketers-use-ai-content-creation-2026.json",
  "claim": "80% of marketers use AI for content creation (HubSpot, 2026)",
  "commonly_cited_as": "\"Most marketers now use AI to create content\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HubSpot",
    "title": "The 2026 State of Marketing Report",
    "year": "2026"
  },
  "quote": "80% of marketers use AI for content creation, and 75% use it for media production.",
  "method": "HubSpot marketer survey; the public landing page does not state sample size, dates or countries.",
  "drift": [
    "Method: no sample or fieldwork dates on the public page",
    "Sample: likely skewed toward HubSpot's audience"
  ],
  "interest": "HubSpot sells marketing software with built-in AI features.",
  "safe_rephrasing": "HubSpot's 2026 State of Marketing report says 80% of surveyed marketers use AI for content creation; the public page gives no sample size.",
  "sources": [
    {
      "title": "HubSpot — 2026 State of Marketing Report",
      "url": "https://www.hubspot.com/state-of-marketing",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2026 report",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}