{
  "schema_version": "1.1",
  "id": "gallup-advertising-practitioners-10-percent-honest",
  "slug": "gallup-advertising-practitioners-10-percent-honest",
  "url": "https://groundedkit.com/claims/gallup-advertising-practitioners-10-percent-honest/",
  "api_url": "https://groundedkit.com/api/claims/gallup-advertising-practitioners-10-percent-honest.json",
  "claim": "Only 10% of Americans rate the honesty and ethics of advertising practitioners as high or very high",
  "commonly_cited_as": "\"Only 1 in 10 people think advertisers are honest\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Gallup",
    "title": "Honesty/Ethics in Professions (Dec. 2025 update)",
    "year": "2025"
  },
  "quote": "Advertising Practitioners Very high High Average Low Very low No opinion Very high/High % % % % % % % 2025 Dec 1-15 2 8",
  "method": "Gallup Poll Social Series telephone survey of US adults; respondents rate each profession from very high to very low. Advertising practitioners: 2% very high, 8% high, 41% average, 31% low, 14% very low.",
  "drift": [
    "Rounding: 2% very high + 8% high; 45% rate them low or very low"
  ],
  "interest": "n/a (independent polling firm; the Social Series is self-funded).",
  "safe_rephrasing": "In Gallup's December 2025 honesty-and-ethics poll, 10% of US adults rated advertising practitioners high or very high (2% very high, 8% high), while 45% rated them low or very low.",
  "sources": [
    {
      "title": "Gallup — Honesty/Ethics in Professions",
      "url": "https://news.gallup.com/poll/1654/honesty-ethics-professions.aspx",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Gallup poll, Dec. 1–15, 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}