{
  "schema_version": "1.1",
  "id": "ftc-platform-paid-partnership-tool-may-not-be-enough",
  "slug": "ftc-platform-paid-partnership-tool-may-not-be-enough",
  "url": "https://groundedkit.com/claims/ftc-platform-paid-partnership-tool-may-not-be-enough/",
  "api_url": "https://groundedkit.com/api/claims/ftc-platform-paid-partnership-tool-may-not-be-enough.json",
  "claim": "Relying only on a platform's built-in 'paid partnership' tool may not satisfy the FTC",
  "commonly_cited_as": "\"If I use Instagram's paid partnership label I'm compliant\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Federal Trade Commission",
    "title": "16 CFR Part 255 (Endorsement Guides, 2023); Disclosures 101 for Social Media Influencers",
    "year": "2023"
  },
  "quote": "Assume now that the influencer relies solely upon a social media platform's built-in disclosure tool for one of these posts. The disclosure appears in small white text ... The disclosure is easy to miss and thus not clear and conspicuous.",
  "method": "Regulatory guidance example plus FTC staff brochure (\"Don't assume that a platform's disclosure tool is good enough\").",
  "drift": [
    "Nuance: the tool is not banned; the test is whether the disclosure is clear and conspicuous in context"
  ],
  "interest": "n/a (federal regulator).",
  "safe_rephrasing": "The FTC says a platform's disclosure tool alone may be too easy to miss; use it together with your own clear disclosure in the post.",
  "sources": [
    {
      "title": "eCFR — 16 CFR Part 255",
      "url": "https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255",
      "primary": true
    },
    {
      "title": "FTC — Disclosures 101 for Social Media Influencers",
      "url": "https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Endorsement Guides as revised July 26, 2023",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}