{
  "schema_version": "1.1",
  "id": "facebook-organic-reach-2-percent",
  "slug": "facebook-organic-reach-2-percent",
  "url": "https://groundedkit.com/claims/facebook-organic-reach-2-percent/",
  "api_url": "https://groundedkit.com/api/claims/facebook-organic-reach-2-percent.json",
  "claim": "Facebook organic reach for brand pages is only 2%",
  "commonly_cited_as": "\"Facebook organic reach is 2%\" / \"organic reach is dead\"",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "medium",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Social@Ogilvy",
    "title": "Facebook Zero: Considering Life After the Demise of Organic Reach (March 5, 2014)",
    "year": "2014"
  },
  "quote": "By February 2014, ... according to a ... Social@Ogilvy analysis, organic reach hovered at 6 ... percent, a decline of 49 percent from peak levels in ... October. For large pages ... with more than 500,000 Likes, organic reach hit 2",
  "method": "Social@Ogilvy analysis of 100+ Facebook brand pages worldwide (20+ with more than 500,000 likes), October 2013–February 2014.",
  "drift": [
    "Scope: 2% was for pages with 500k+ likes; the overall average was about 6%",
    "Age: February 2014 data"
  ],
  "interest": "Ogilvy sells paid social media services.",
  "safe_rephrasing": "A 2014 Social@Ogilvy analysis found Facebook organic reach for brand posts around 6%, and about 2% for pages with more than 500,000 likes; it is old data.",
  "sources": [
    {
      "title": "Social@Ogilvy — Facebook Zero (2014)",
      "url": "https://www.techenet.com/wp-content/uploads/2014/03/Facebook-Zero-a-Social@Ogilvy-White-Paper.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Social@Ogilvy analysis, February 2014",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}