{
  "schema_version": "1.1",
  "id": "datareportal-18-hours-36-minutes-social-video-per-week",
  "slug": "datareportal-18-hours-36-minutes-social-video-per-week",
  "url": "https://groundedkit.com/claims/datareportal-18-hours-36-minutes-social-video-per-week/",
  "api_url": "https://groundedkit.com/api/claims/datareportal-18-hours-36-minutes-social-video-per-week.json",
  "claim": "The typical internet user spends 18 hours 36 minutes a week on social and video platforms (GWI via DataReportal, 2025)",
  "commonly_cited_as": "\"How much time do people spend on social media per day?\" / \"2.5 hours a day on social media\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "DataReportal (Kepios), citing GWI survey data",
    "title": "Digital 2026 Global Overview Report (published Oct. 2025)",
    "year": "2025"
  },
  "quote": "if we add video-centric platforms like YouTube and TikTok into this mix, daily average consumption jumps to well over 2½ hours per day, resulting in a weekly average of 18 hours and 36 minutes per user.",
  "method": "GWI online panel survey data, as analysed by DataReportal; self-reported time.",
  "drift": [
    "Metric: self-reported time from an online panel",
    "Scope: includes YouTube and TikTok; social networks alone are just over 1 hour a day"
  ],
  "interest": "GWI sells audience research; DataReportal partners with Meltwater and We Are Social.",
  "safe_rephrasing": "GWI data reported by DataReportal in October 2025 put average time on social and video platforms at 18 hours 36 minutes a week, well over 2½ hours a day.",
  "sources": [
    {
      "title": "DataReportal — Digital 2026 Global Overview Report",
      "url": "https://datareportal.com/reports/digital-2026-global-overview-report",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "GWI data reported Oct. 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}