{
  "schema_version": "1.1",
  "id": "articles-with-images-94-percent-more-views",
  "slug": "articles-with-images-94-percent-more-views",
  "url": "https://groundedkit.com/claims/articles-with-images-94-percent-more-views/",
  "api_url": "https://groundedkit.com/api/claims/articles-with-images-94-percent-more-views.json",
  "claim": "Articles with images get 94% more views",
  "commonly_cited_as": "\"Content with images gets 94% more views\" (Jeff Bullas)",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "MDG Advertising infographic, republished by Jeff Bullas",
    "title": "6 Powerful Reasons Why you Should Include Images in your Marketing (infographic, c. 2012)",
    "year": "c. 2012"
  },
  "quote": "Articles with images get 94% more total views",
  "method": "None found: the page attributes the infographic to MDG Advertising and names no study, sample or date for the 94% figure.",
  "drift": [
    "Attribution: often credited to Jeff Bullas as research; he republished an agency infographic",
    "Date: about 14 years old"
  ],
  "interest": "MDG Advertising sells design and marketing services.",
  "safe_rephrasing": "Don't cite '94%'. If you need evidence that images help, cite a test with a stated sample and method.",
  "sources": [
    {
      "title": "Jeff Bullas — infographic by MDG Advertising",
      "url": "https://www.jeffbullas.com/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "Infographic c. 2012",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}