{
  "schema_version": "1.1",
  "id": "93-percent-online-experiences-begin-search",
  "slug": "93-percent-online-experiences-begin-search",
  "url": "https://groundedkit.com/claims/93-percent-online-experiences-begin-search/",
  "api_url": "https://groundedkit.com/api/claims/93-percent-online-experiences-begin-search.json",
  "claim": "93% of online experiences begin with a search engine",
  "commonly_cited_as": "\"93% of online experiences begin with a search engine\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Attributed to 'Forrester 2006' or imForza; no report found",
    "title": "No study found",
    "year": "2006 (claimed)"
  },
  "quote": "A study by Forrester from 2006 found that 93% of all internet traffic comes from a search engine.",
  "method": "None. The citation names no report, and the claim mutates between 'experiences' and 'traffic'.",
  "drift": [
    "Meaning shifts between 'experiences begin with' and 'traffic comes from'"
  ],
  "interest": "n/a",
  "safe_rephrasing": "Don't cite it; use current referral-traffic data with a named source.",
  "sources": [
    {
      "title": "Daniel Bianchini: 10 stats to justify SEO (example of the attribution)",
      "url": "https://danielbianchini.co.uk/10-stats-to-justify-seo/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2006 (claimed)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}