{
  "schema_version": "1.1",
  "id": "71-percent-more-likely-social-referrals",
  "slug": "71-percent-more-likely-social-referrals",
  "url": "https://groundedkit.com/claims/71-percent-more-likely-social-referrals/",
  "api_url": "https://groundedkit.com/api/claims/71-percent-more-likely-social-referrals.json",
  "claim": "Consumers are 71% more likely to purchase based on social media referrals",
  "commonly_cited_as": "\"HubSpot: 71% more likely to purchase based on social media referrals\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HubSpot blog post with a Killer Infographics graphic; no study named in the post text",
    "title": "71% More Likely to Purchase Based on Social Media Referrals [Infographic] (Mike Ewing, Jan. 9, 2012)",
    "year": "2012"
  },
  "quote": "The below infographic design from Killer Infographics is a great illustration of the importance of ecommerce inbound marketing.",
  "method": "None found: the archived post's text names no survey, sample or method. The figure sits inside the infographic image, which we could not read from the archive text.",
  "drift": [
    "Date: a 2012 blog infographic still quoted as current",
    "Meaning: '71% more likely' is undefined (more likely than what?)",
    "Later restated as '71% of users are more likely to buy based on influencer recommendations'"
  ],
  "interest": "HubSpot sells marketing software.",
  "safe_rephrasing": "Don't cite it; use a current survey with a stated sample.",
  "sources": [
    {
      "title": "HubSpot blog, Jan. 9, 2012 (Internet Archive copy, Jan. 6, 2014)",
      "url": "https://web.archive.org/web/2013/http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-INFOGRAPHIC.aspx",
      "primary": true
    },
    {
      "title": "Original HubSpot URL (now redirects to an unrelated article)",
      "url": "https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-more-likely-to-purchase-based-on-social-media-referrals-infographic.aspx",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "Blog post of Jan. 9, 2012",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}