{
  "schema_version": "1.1",
  "id": "200-million-creators-linktree",
  "slug": "200-million-creators-linktree",
  "url": "https://groundedkit.com/claims/200-million-creators-linktree/",
  "api_url": "https://groundedkit.com/api/claims/200-million-creators-linktree.json",
  "claim": "There are about 200 million creators worldwide (Linktree)",
  "commonly_cited_as": "\"200 million people consider themselves creators\"",
  "verdict": "misquoted",
  "verdict_definition": "Primary source found, but the way it is quoted changes the subject, metric, population or precision.",
  "confidence": "medium",
  "rating": {
    "value": 2,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Linktree",
    "title": "2022 Creator Report",
    "year": "2022"
  },
  "quote": "~200M Creators",
  "method": "A total-addressable-market estimate built from external data (Statista, Omnicore, Global Media Insight and platform figures) broken down by follower counts; not a survey or census of creators.",
  "drift": [
    "Type: a market-sizing estimate quoted as a count of people",
    "Definition: 'creator' set by follower thresholds chosen by Linktree",
    "Date: 2022"
  ],
  "interest": "Linktree sells link-in-bio tools to creators.",
  "safe_rephrasing": "Linktree's 2022 Creator Report estimated a market of about 200 million creators from third-party platform data; it is a sizing estimate, not a headcount.",
  "sources": [
    {
      "title": "Linktree — 2022 Creator Report",
      "url": "https://linktr.ee/creator-report/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2022 report",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}